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Ideal Home’s report on houseplant trends for 2027 points to continued interest in large-leaved plants, alongside greater appreciation for mature specimens with distinctive growth. The article presents these as expert expectations, not confirmed market forecasts; it also describes a possible shift towards propagation, considered purchases and plants suited to their homes.
Large-leaved houseplants are expected to remain popular in 2027, while growers and plant retailers say enthusiasts may increasingly value mature plants with distinctive character over specimens that look uniform when newly bought. Those predictions come from an Ideal Home report featuring comments from horticulture and plant-business experts; they are forecasts, not verified results from a 2027 sales survey.
The report describes a change in emphasis rather than an end to the familiar indoor jungle look. Morris Hankinson, managing director of Hopes Grove Nurseries, expects large foliage plants including Monstera, Ficus and Dracaena to remain in demand. He points to reported strength in houseplant sales and the popularity of Monstera and Dracaena, though the article does not provide sales figures or a measurement period.
Hankinson also expects more interest in plants with unusual growth habits, sculptural shapes, trailing stems and distinctive leaves or flowers. In that view, an individual plant’s irregularity or development can be part of its appeal, rather than a flaw to correct. The report links that idea to choosing plants for the light and conditions available in a particular room, instead of buying a specimen without considering whether it will suit the home.
Another theme is what Graham Savage, founder of Grow Urban, calls “plant patina”: appreciating the changes plants undergo as they grow older. The article suggests this could mean keeping and caring for plants over a longer period, propagating existing ones and buying fewer plants more deliberately. These are expert opinions about a possible direction in consumer taste, not evidence that all houseplant buyers are changing their habits.
A Move From Display to Long-Term Care
If the forecast is borne out, the shift would affect how people choose and keep houseplants: less emphasis on filling every shelf with new purchases, and more on selecting plants suited to a room and allowing them time to mature. That could appeal to people who want greenery without continually replacing plants, while making practical questions—available light, space and care needs—more central to a purchase.
The idea of keeping a plant as it changes also challenges the expectation that it should remain attractive in exactly the same way as when it came home. Older growth and individual shape become part of its appeal. The report does not establish that this approach is more sustainable in every case, but propagating existing plants and avoiding unnecessary replacement are presented as ways to take a more considered approach.
Large plants have a different practical impact from small decorative ones: they need room to grow and suitable conditions. The trend forecast is therefore not simply about choosing a bolder look. It implies matching a plant’s eventual size and needs to the space available, so the statement plant can thrive rather than merely occupy a prominent spot.
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What Experts Expect From Plant Buyers
Ideal Home frames its 2027 coverage around a move towards purposeful plant choices, while saying that lush, abundant greenery is not disappearing. Its report draws on comments from two named sources: Hankinson of Hopes Grove Nurseries and Savage of Grow Urban. Their views cover both the continuing popularity of large foliage and a possible preference for plants that develop character over time.
Hankinson says the Royal Horticultural Society has reported growth in houseplant sales and identifies Monstera and Dracaena among popular choices. The Ideal Home article does not set out the underlying figures, dates or methodology, so that reference is useful as attributed context rather than a measure of how the market will perform in 2027. The trend claims themselves are predictions made ahead of that year.
Savage connects the appeal of mature plants with a broader preference for buying fewer, better-considered items. He describes plants as potential “future heirlooms”—specimens people grow with over time rather than enjoy briefly and replace. That is his description of an aspiration, not a claim that houseplants have become commonly passed down between generations.
““Sculptural plants, trailing stems and plants that give off some real personality will take centre stage.””
— Morris Hankinson, quoted by Ideal Home
How Far the Forecast Will Reach
The 2027 trends remain predictions. The report does not provide a consumer survey, sales data for the coming year or figures showing how widely buyers are adopting mature plants, propagation or more selective purchasing. It is not yet clear whether these ideas will shape the broader market or mainly reflect the interests of the experts interviewed.
The cited reference to RHS-reported sales growth is not accompanied in the article by a timeframe, figures or comparison baseline. It cannot establish the scale of demand for any particular plant, or prove that the named varieties will lead sales in 2027. The report also does not define how “plant patina” might be measured; it is a descriptive term for appreciating changes as a plant matures.
Individual results will vary with a plant’s species, care and growing conditions. The article does not give care instructions for the suggested varieties, nor does it establish that a large or mature specimen will suit every home. Readers should check a plant’s needs and expected size before choosing one.
Watch for 2027 Buying Patterns
The report sets out expectations rather than a scheduled event or confirmed industry change. Evidence of whether the predictions are taking hold would come from later sales reporting, retailer observations and updated expert commentary, alongside any published surveys that describe what buyers are choosing and why.
For now, its practical advice is implicit in the trends: consider the conditions and space at home, choose plants with appropriate needs, and think about keeping and propagating existing plants as they grow. Whether that approach becomes a wider pattern in 2027 remains to be seen.
Key Questions
What houseplant trends are predicted for 2027?
Ideal Home’s report predicts continued interest in large-leaved plants, alongside more appreciation for plants with distinctive shapes, mature growth and individual character. It also describes a possible move towards propagation and more considered buying.
Which large houseplants are mentioned?
Hopes Grove Nurseries managing director Morris Hankinson names Monstera, Ficus and Dracaena as large-leaved plants he expects to remain popular. The report does not provide 2027 sales figures for these varieties.
What does “plant patina” mean?
Grow Urban founder Graham Savage uses “plant patina” to describe appreciating how a plant changes as it matures, including its shape and established growth, rather than expecting it to stay like a newly purchased specimen.
Are these houseplant trends confirmed?
No. They are expert forecasts published ahead of 2027, not confirmed results from a market study covering that year. The article does not include figures showing how many buyers will follow these trends.
Source: idealhome.co.uk
